HomeCare & Senior Care
Web Design & Development for Home Care & Senior Care Agencies
Whether you want the latest news in the Home Health Services industry, or you are browsing around for nearby Home Care agencies, you are likely going to turn to the internet for your search. That is why it is essential for every business to have an online presence to meet their customers where they are and on the platforms they use to find you. From news and shopping, to Home Care Agencies, and everything in between, companies need to have a well-designed website which is maintained and updated regularly.
Website design and development, however, is not as simple as knowing the right code to get a basic website. It takes skill and expertise to create a website that is fresh, exciting, user-friendly, and welcoming to your potential clients. It also needs to have a mobile responsive design to keep or convert mobile traffic, while still showcasing everything that makes your Home Care agency special. The growth in the Home Care services industry brings increased competition to your business, which could result in lower traffic if your website appears outdated and dropping it even lower in search results. If you’re looking for a new website for your Home Care agency, let us know!
ENGAGE YOUR AUDIENCE
How to Build a Home Care Agency Website
You want your Home Care Agency website to stand out from your competitors with a fresh and modern look. When it comes to creating a website, there are several standards that every designer implements and then customizes to meet the needs of the clients. Elements on each page such as navigation buttons, contact information at the bottom of each page, a clickable logo, search bar, and many other common items on a website. For a Home Health Services website, there are some other important design elements that you can also include.
Because you are selling services to potential customers who need to be convinced that this is the right mix of services and care for their needs, it is essential that your website can persuade them. While you could describe the services in large blocks of text that would fill the webpage, most people are not going to read it nor will they be convinced through text. What will persuade them to take a closer look at your Home Care service offerings are photos (real photos, not stock), videos, and client reviews. These photos and videos should be strategically placed throughout your website to invite your potential clients to take a closer look and then contact you for more information or to schedule a consultation.
People enjoy looking at photos and watching videos such as walkthroughs of your agency or informal interviews with your Caregivers, but you also need to make sure that the design of your website provides easy access to your value/sales pitch and call to action.
The aesthetic appeal of your website is also quite important. The color scheme, fonts, and placement of elements like buttons, infographics, photos, and videos all play a part in how a user will respond to your site. Fonts should be easy to read and in a size that is not overwhelming or make people need a magnifying glass. Colors should be subtle throughout, and good design reserves bold colors such as red for the most important elements like the contact button. And don’t be afraid of white (or negative) space. Clumping everything together to prevent any white space from showing can turn users away because they will become overwhelmed.
There are many aspects of website design that contribute to a user’s decision to continue to explore and navigate through the site or click back to the Google results pages and check out the next listing. It is important that your design reflects your Home Care agency, is user-friendly, and shows Google (and other search engines) that your site is one of authority and reliability.
WHY HOME CARE MARKETERS?
Mobile Responsive Design
In today’s world, many people spend most of their time buried in their phones. From texting to social media, shopping to simple web browsing, people often live on their phones. This, of course, means that your Home Care agency needs to have a web presence that is not only desktop friendly but also mobile compatible. Your web design needs to be able to respond to the change in virtual scenery when your potential clients leave their home or are away from their computers.
Potential clients may begin their search for Home Care Services at home in front of the computer, but once they are away from their larger screens, they will want to be able to reference your site on their phone. This may be as simple as finding your address, but it could also be as complicated as taking a virtual tour with one of your staff to learn about the services you provide. Whatever the case, your site should be able to adapt to the change in screen size and continue to deliver the great user experience they had become accustomed to through their larger screens. If a user is forced to pinch and zoom or do other elaborate movements just to look at something on your site, they are likely to click away and move to a different Home Care agency whose website is more easily navigated on a smartphone.
Get More Leads for your Home Care business
The goal of website design, in parallel with other elements of SEO practices, is to get more leads to contact you over the web, phone, or in person. From keyword-rich content to backlinking, social media management to website development, all aspects of Search Engine Optimization need to work together and be continually maintained to find new clients online. When Google and other search engines crawl your site, they are looking for these elements to demonstrate your authority and reliability in the field of Home Health Services. Through their algorithms, your site is ranked on the results pages so that clients can more easily find you when searching Home Care or Senior Care.
To broaden your clientele and bring more customers to your site (and ultimately in person), SEO and great website design are key. Wow your audience with your expertise in your field and make them comfortable to explore your site through exceptional design. Contact SEO strategists and website designers to get the website you need for the return on investment your Home Care agency deserves.
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"In over two years of working with Greg and his team, he had proven to be a thought leader and someone immensely respected throughout our industry at all levels. Greg brings a strategic vision for our business and is able to drive this strategy through execution."
Director of Digital Marketing, RSM
"We’ve grown our business primarily through word of mouth and referrals and needed to update our company’s branding and website. Greg walked us through his approach to digital marketing for EVO and we went all-in. His team has absolutely crushed it and have exceeded all of our expectations."
Founder, EVO SERVICES
"We were most impressed with Greg’s passion for excellence and creative marketing ideas! He worked very well with the teams I managed and represented us well in the marketplace."
Founder, Theo Partner Investments