Home Care & senior Care
SEARCH ENGINE OPTIMIZATION
Everyone is online. Today, 81% of people search online for a product or service before they buy, and mobile search has taken the lead in where online searches originate from. You may be wondering why that matters to your Home Care or Home Health Care Agency? You are losing clients if your website isn’t optimized for search. This shift in search behavior impacts where your website will show up in the results. While your site may be ranking well for desktop search results, you may not even appear on the first page results for the exact same search on a mobile phone.
We help Home Care and Senior Care agencies attract more customers by ranking higher in organic search results by
ensuring their websites are fully optimized for both desktop and mobile search engines. With the right combination of search terms and keywords, your ensure your digital presence stands out from the crowd to get your site top placement in the areas you serve.
SEARCH ENGINE OPTIMIZATION
WHAT IS SEO?
Before you invest in our digital marketing services – or anything for that matter – you should know a little about what you’re investing in. It is important that you understand what SEO is and how it can benefit your Home Care agency.
SEO is an ongoing process where experts use their experience and knowledge of keyword research, search algorithms, local search ranking factors, and link building to perform vital and essential updates, improvements, and other activities on your website. These activities work to ensure that youincrease organic search traffic and can rank, ideally, within the top 3 slots on the first page of search results on Google and Bing. The critical point is that you rank above your competitors and are visible to potential clients.
SEO efforts involve a variety of behind the scenes processes that will give you the results you need. They work to help drive traffic to your site and then convert visitors into clients. These processes include web design and development, analytics, lead generation, link building, blog writing, and so much more. Once the entire process is complete and the digital strategy has been implemented, the finished product will demonstrate to Google and other search engines that your site is trustworthy and authoritative. Getting the top spot in the search engine results pages will help to convince visitors that you are the right company to fulfill their needs.
How Can SEO Help My Home Care Agency?
There is a lot of competition between local home care agencies, and it will get even more competitive with the aging population and forecasted growth of the industry. It is essential that you have clear digital marketing and local SEO strategies. To stand out from the competition, your home care agency website needs to be visible to prospective clients, but also show up in the SERPs, or Search Engine Results Pages, so that customers see your website before your competitor’s website. Sound SEO strategy – and SEO practices – will help get you there.
For more Home Care SEO tips, read Why SEO Matters for Home Care Agencies!
SEO is the key to ensuring that search engines, such as Google and Bing, understand that your Home Care agency provides quality care in the areas you serve. Home Care Marketers has the SEO expertise to help you get your website noticed, both by Google and your local customers, to grow your profitability.
SEO takes time, energy, and effort to increase organic traffic and achieve good results. As a successful local business, you don’t have the time to devote to improving your website, performing keyword research, staying up-to-date on changes to Google’s search algorithms, monitoring analytics, and adjusting things when necessary – that’s our job!
When done right, you’ll see long-term results in tangible terms with more visitors to your website and a higher conversion rate. Our team can design a website for you that is aimed at turning visitors into customers and optimizing for search, ensuring your site gets found online.
Homecare In numbers
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"In over two years of working with Greg and his team, he had proven to be a thought leader and someone immensely respected throughout our industry at all levels. Greg brings a strategic vision for our business and is able to drive this strategy through execution."
Director of Digital Marketing, RSM
"We’ve grown our business primarily through word of mouth and referrals and needed to update our company’s branding and website. Greg walked us through his approach to digital marketing for EVO and we went all-in. His team has absolutely crushed it and have exceeded all of our expectations."
Founder, EVO SERVICES
"We were most impressed with Greg’s passion for excellence and creative marketing ideas! He worked very well with the teams I managed and represented us well in the marketplace."
Founder, Theo Partner Investments