REPUTATION MANAGEMENT

IMPORTANCE

Reputation Management

You likely already know how important your online reputation is to your business. Think about the last time you have made a major purchase, or even something as minor as choosing a new restaurant; did you ask for recommendations on Facebook? Did you look for reviews on Yelp? Did you search for the product and include “reviews” after it?

Most of us search for reviews when considering a product or services for purchase; we read reviews when choosing where to shop, or even before walking into a restaurant for dinner. In fact, 93% of consumers read online reviews before making a purchase decision, and 91% of consumers trust online reviews just as much as a recommendation from someone they know personally. Your reputation is the single-most important aspect of your business, affecting everything from the number of followers on social media to your overall business revenue.

People want to make the best choice, and they base their selection on the person or company whose reputation seems to be superior. Whether applying for a job or attracting business opportunities, a good reputation affects your bottom line, especially considering that 90% of consumers say positive reviews have influenced their purchase decisions.