Where Search Engine Optimization is thought of as a marathon, Pay-Per-Click, we think of PPC advertising as a sprint. PPC advertising, including Google and Bing ads, can be an incredibly powerful component of a digital marketing strategy that immediately increases leads and sales and can help your business stay more competitive.
What is PPC?
With paid ads on Google or Bing, you pay to get a small bit of advertising copy displayed in a premium part of the search page. For Google, depending on how well the ad ranks, your ad can be one of the first things a user sees when searching for related keywords. Your ad will appear when a user is searching for content that is related to the keywords that have been chosen for your ad. You may also choose to have your ads displayed outside of Google search in Google Partner sites that are relevant to your business through Google’s Search Network.
Why HomeCare Marketers?
Our Certified Google Ads specialists will work with you to highlight what makes your business unique by selecting the right content to showcase the services that makes your Home Care agency stand out from the competitors. Using analytics, we measure how well your campaign is running and monitor the campaign and ad performance to fine tune and optimize your cost per click (CPC) and conversions, ensuring you’re getting the most qualified visitors from your pay-per-click campaign.
You will be amazed at how well you can get an Ad Words campaign to work for you.
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"In over two years of working with Greg and his team, he had proven to be a thought leader and someone immensely respected throughout our industry at all levels. Greg brings a strategic vision for our business and is able to drive this strategy through execution."
Director of Digital Marketing, RSM
"We’ve grown our business primarily through word of mouth and referrals and needed to update our company’s branding and website. Greg walked us through his approach to digital marketing for EVO and we went all-in. His team has absolutely crushed it and have exceeded all of our expectations."
Founder, EVO SERVICES
"We were most impressed with Greg’s passion for excellence and creative marketing ideas! He worked very well with the teams I managed and represented us well in the marketplace."
Founder, Theo Partner Investments