What is Content Marketing?
How many times have you heard the phrase, “content is king”? For those of us in marketing, the answer is “a lot”! Content is what builds trust between you and your potential customers.
Content Marketing is any type of information that you put out there to communicate a message to your audience. This is traditionally thought of as written articles or videos, but now can include podcasts, social media posts, and infographics – really anything that you are publishing online that ultimately helps grow your business.
Why Use Content Marketing?
Content marketing can turn a casual observer in a full-fledged fan. It helps differentiate your agency and positions you as a thought leader in your industry, building your reputation and loyalty between your brand and your customer-base.
Creating quality content is also one of the most effective ways to increase your visibility online organically, increasing traffic to your website and generating new leads. To improve your rank in Google and Bing search results, quality content is rewarded and will attract people to read it and others in your industry to link to it, sending the search engines ranking signals to confirm your content is good enough to E.A.T. (Expertise, Authoritative, Trustworthy).
Schedule a strategy session with us to learn how Content Marketing can create awareness and interest from your intended audience, and how to connect with your audience to move them to take action to speak with your business about the services you offer.
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"In over two years of working with Greg and his team, he had proven to be a thought leader and someone immensely respected throughout our industry at all levels. Greg brings a strategic vision for our business and is able to drive this strategy through execution."
Director of Digital Marketing, RSM
"We’ve grown our business primarily through word of mouth and referrals and needed to update our company’s branding and website. Greg walked us through his approach to digital marketing for EVO and we went all-in. His team has absolutely crushed it and have exceeded all of our expectations."
Founder, EVO SERVICES
"We were most impressed with Greg’s passion for excellence and creative marketing ideas! He worked very well with the teams I managed and represented us well in the marketplace."
Founder, Theo Partner Investments