In the digital age, home care companies’ online image is important. A good client review is the best advertising. Being able to put 5 stars in promotional literature is marketing gold.
As more and more potential clients check reviews online before contacting home care businesses, having a great reputation has never been more important. That said, building an online reputation takes more than just offering excellent services to clients.
Read on to see how you can help your home care business get the reviews 84% of consumers trust more than the recommendations of friends.
Create Profiles on Sites That Review Home Care Businesses
Before they can review your company, clients need to be able to find it on the web. So, the first step in gathering glowing reviews is to create company profiles on important social media sites such as Google, Yelp, Facebook and home care sites like Caring.com.
Encourage Reviews
Some clients might love your home care services but not ever think of writing a review. However, if you ask them to review you, 7 out of 10 customers will be only too happy to oblige.
Make Reviewing Your Home Care Business Easy
If you put links to reviewing sites on your website and in your email communications, all it takes is the click of a button for customers to start their review. On the other hand, if they have to spend time searching for the review site, they will probably give reviewing your company a miss.
Get Professional Help Obtaining Reviews
Reputation management systems help home care businesses automatically gather client reviews and use SEO (search engine optimization) to make them visible on the web. The system’s automation ensures that nothing is missed and each review is put to maximum use.
The Effects of Positive Reviews
- Search engine ranking: Positive reviews, especially when combined with SEO, can boost a health care business’s visibility in search engines like Google and Yahoo. The higher the ranking on these sites, the easier it is for potential clients to discover your services.
- Brand development: Great reviews enhance your health care business’s brand and reputation. This results in people becoming more comfortable using your services and recommending them to others.
- Self-sustaining: Positive reviews encourage more positive reviews, giving people confidence in their own good opinion of your business.
Don’t Forget to Thank Your Reviewers
Everybody likes to be appreciated, so make sure you thank a client who has written a great review about your home care business. Feeling appreciated makes it more likely the reviewer will continue to spread the good word about your business. Another way of showing gratitude is by offering a discount for referrals.
Contact Us
Homecare Marketers have over 10 years of experience in home care marketing, including the latest in automated home care reputation management. Call today at 1-800-406-6206 to learn how we can help your home care business receive the online attention it deserves.